PUBLIC RELATIONS * MARKETING * MANAGEMENT * CRISIS PREVENTION * HEALTHCARE ADMIN
Dr. Payton serves sports and entertainment public figures, influencers, small businesses, and nonprofits.
I develop and implement public relations strategies with achieved measurable results. I serve as media contact directing all publicity; pitching stories to local and national media, including online services; writing press releases; providing print and broadcast interviews, and developing media materials such as bios, fact sheets, and press kits.
In addition, our public relations administration includes pitches, secure interviews, and story ideas to local and national media outlets. I have a proven track record in orchestrating and fostering direct relationships with key and top-tier media outlets. My efforts to establish and maintain a network of corporate and sponsorship relationships as we effectively act as the liaison between business opportunities and clients.
What is your brand saying about who you are as a culture? What experiences are being left out or misunderstood?
Like all transformation efforts, brand and culture are inseparable. I will help identify your brand and business bring to life your values, mission, and purpose, and define ‘fit’ so that it adheres to those. You have to define it differently to reach a large target market. The products and services you provide around the world are reflective of your values and biases.
To build a more inclusive brand and business, it is important to consider the relationship between what is happening within and outside your business.
I brainstorm and strategically design
to help a client or business deal with a sudden and significant negative event. The focus is to minimize the damage a crisis causes. There is a global process before a crisis occurs. I explore crisis management practices that can take place before, during, and after a crisis. My pre-crisis planning involves identifying risks and finding ways to mitigate or mitigate them.
My primary focus is on preventing future crises. I examine the triggers specific to the crisis or crises handled. I identify a key spokesperson to respond to all inquiries and crisis responses for resolution.
I manage the business affairs of our client’s public image, public relations, and marketing campaigns. I cultivate partnerships and support diverse fundraising and community outreach initiatives aligned with our client's business endeavors, which increases ROI.
I assist the administration to manage your online presence on social media platforms such as Facebook, Instagram, and Twitter through the creation, publication, and analysis of content you post. The engagement includes increasing social media visibility and website analytic tracking. I will manage your social media tools to provide consistency in growing your following and social media revenue.
I have 10 years of healthcare administration experience working with clients to explore a comprehension understanding of healthcare insurance and medical needs. I deal directly with the client to assist with the knowledgeable differences between healthcare policies and choosing the best healthcare policy for them and their family.
Dr. Parisnicole Payton is from Philadelphia. She is a graduate of Saint Clement and West Catholic Girls High School. Dr. Payton is a communications director, sports executive, publicist, and marketing strategist. She helps sports and entertainment public figures, influencers, small businesses; and nonprofits create a customized result-driven "plan of action" for brand visibility and media exposure. In January 1990, Dr. Payton established The PNP Agency™, an independent mobile, and management PR agency.
Dr. Payton coordinates all aspects of media relations; develops and sends news releases. Dr. Payton executes public relations strategies that deliver measurable results. She is an expert in the strategic preparation of her clients for media placements, press conferences, tours, speaking engagements, and events. As well, she educates her clients on networking techniques, including the formation of vital business relationships and resource alliances. She manages and negotiates contracts and coordinates referrals for clients to ensure long-term recognition and success. Dr. Payton maintains client relations and supports a variety of fundraising and community awareness initiatives.
For more than 30 years, while working in the corporate sector, Dr. Payton studied effective business practices, gained knowledge in the entertainment industry, studied corporate law at Temple University, and completed 17 internships in broadcasting and television production. In 2002, Dr. Payton embarked on a career in sports. She was a volunteer ambassador with the National Football League Super Bowl Host Committee. She is the publicist of NFL player engagement for the NFL-sanctioned Super Bowl Gospel Celebration. While employed in the sports industry, Dr. Payton has acquired recognition as a well-known expert to help, promoting, and manage the careers of over 52 current and retired NFL players. In 2005, Parisnicole earned recognition when she introduced and obtained a national publication, "FATHERHOOD IN THE NFL" with Diane Sears, Editor-in-Chief of Philadelphia BSI International, Inc. She arranged a discussion forum for Mr. Samuel McNabb, president of the National Football Player Father's Association and father of Donovan McNabb Philadelphia Eagles quarterback, with Paul Spicer, formerly Jacksonville Jaguars defensive end.
Dr. Payton is a reliable and trusted business expert who sets up profitable relations with each client. Her strategic and structured thinking skills, along with strong leadership and motivational skills, help her meet the needs of her clients. She can solve analytical problems and excel in challenging deadlines and complex projects. She is renowned for her leadership and proactive work ethic. She works diligently and consistently in building and keeping a client base while providing informed and knowledgeable public relations services. She has a track record for pitching and securing media placements. She has been featured in national publications: Showcase Magazine, The Network Journal, Game Sports Magazine, and Blog Websites. In addition, she has been a public speaker and invited to several local and national radio/television broadcasts (Dr. Oz show/Fox29, CBS Philly, BET), podcasts, sports and entertainment seminars, and conference panels. October 2017, Dr. Payton was chosen as an expert in small business at the 14th Annual Pennsylvania Women's Conference. She spoke alongside former first lady, Michelle Obama, and she spoke about the importance of developing an influential social media presence and implementing a crisis management strategy before a crisis occurs. In February 2018, Parisnicole was chosen, nominated, and honored as one of Philadelphia's Top 100 Professionals.
Dr. Payton's areas of expertise include professional certificates in event and sports management, media relations, image consulting, crisis prevention, social media management, crisis management, and community relations. She has earned an Associate in Arts in Business from Community College of Philadelphia, a Bachelor of Business Administration in Management from Strayer University, a Master of Business Administration in Marketing, and a Master of Education in Educational Management. In July 2019, Parisnicole was recognized as an academic scholar at Walden University and was inducted into the National Society of Leadership and Success Organization, www.nsls.org, and was appointed a Sigma Alpha Pi member. In August 2021, she obtained a Doctorate in Business Administration with a specialization in Leadership from Walden University. As of date, per the Public Relations Society of America (PRSA), http://www.prsa.org, Dr. Payton is the first public relations professional who holds a doctorate in the sports and entertainment industry.
WORDS FROM LETTER OF RECOMMENDATIONS
Johnathan Wynn, Former NFL Player (Detroit Lions) - “Parisnicole is a savvy business expert who works tediously in detail to build her clients’ platform. Our work together with increased the visibility of my brand to a bigger platform for media exposure. Her essential planning and strategic marketing garnered public attention using Instagram engagements. As a result, professional and business associates got to know my brand, bridging my purpose with similar events of community outreach.”
Melanie Few, Founder and Creator of the NFL Super Bowl Gospel Celebration - “Each year, Parisnicole continues to extend herself over and beyond with strong organizational skills, showing tireless efforts and due diligence in aiding with NFL players’ preparations for press conferences, red carpet interviews, and recruiting current and former NFL players to join the NFL Players Choir rehearsals and performances. She brings a wealth of personalized relationships with current and retired NFL Players.”
George Visger, Former NFL Player (San Francisco 49’ers, Super Bowl Champion XVI) - “Ms. Payton has a proven track working with former NFL players. Her business contacts and excellent reputation allow her access to a few venues from which most public relations companies are excluded. She has tremendous knowledge not only of the business end but also of the sport she is representing. She can increase brand awareness as well and quickly as any PR company I have worked with in the past.”Say something interesting about your business here.
In July 2019, Dr. Payton was recognized as an academic scholar at Walden University and was inducted into the National Society of Leadership and Success Organization, www.nsls.org, and was appointed a
Sigma Alpha Pi member.
The National Society of Leadership and Success – Selected by campus administration to participate among top students in a leadership program including:
In February 2022, Super Bowl LVI (56), LA was Dr. Payton's 20th anniversary of consecutive attendance and public relations involvement for NFL affiliates and players.
In May 2022, Dr. Payton has been nominated and awarded the 2022 Trevose Award for providing public relations services for small businesses in Bucks County, Pennsylvania.
FOR IMMEDIATE RELEASE
The PNP Agency™ Receives 2022 Best of Trevose Award
Trevose Award Program Honors the Achievement
TREVOSE May 9, 2022 -- The PNP Agency™ has been selected for 2022 Best of Trevose Award in the Public Relations Services category by the Trevose Award Program.
Each year, the Trevose Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small businesses through service to their customers and our community. These exceptional companies help make the Trevose area a great place to live, work, and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2022 Trevose Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Trevose Award Program and data provided by third parties.
About Trevose Award Program
The Trevose Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Trevose area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Trevose Award Program was established to recognize the best local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations, and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
SOURCE: Trevose Award Program
CONTACT: Trevose Award Program
The PNP Agency charges a 1-hour consultation fee of $500.
What is a consultation fee?
The PNP Agency charges a monthly retainer fee of $5000. It is recommended to retain public relations services for 6-12 months.
What is a retainer fee?