PUBLIC RELATIONS * MANAGEMENT

Dr. Parisnicole Payton is from Philadelphia. She is a graduate of Saint Clement and West Catholic Girls High School. Dr. Payton is a communications director, sports executive, publicist, and marketing strategist. She helps sports and entertainment public figures, influencers, small businesses, and nonprofits create a customized, result-driven "plan of action" for brand visibility and media exposure. In January 1990, Dr. Payton established The PNP Agency™, an independent mobile PR marketing and management agency. 

Dr. Payton coordinates all aspects of media relations and develops and sends news releases. Dr. Payton executes public relations strategies that deliver measurable results. She is an expert in the strategic preparation of her clients for media placements, press conferences, tours, speaking engagements, and events. As well, she educates her clients on networking techniques, including the formation of vital business relationships and resource alliances. She manages and negotiates contracts and coordinates referrals for clients to ensure long-term recognition and success. Dr. Payton maintains client relations and supports a variety of fundraising and community awareness initiatives. 

For more than 30 years, while working in the corporate sector, Dr. Payton studied effective business practices, gained knowledge in the entertainment industry, studied corporate law at Temple University, and completed 17 internships in broadcasting and television production. In 2002, Dr. Payton embarked on a career in sports. She was a volunteer ambassador with the National Football League Super Bowl Host Committee. She is the publicist of NFL player engagement for the NFL-sanctioned Super Bowl Gospel Celebration. While employed in the sports industry, Dr. Payton has acquired recognition as a well-known expert to help promote and manage the careers of over 52 current and retired NFL players. In 2005, Parisnicole earned recognition when she introduced and obtained a national publication, "FATHERHOOD IN THE NFL," with Diane Sears, Editor-in-Chief of Philadelphia BSI International, Inc. She arranged a discussion forum for Mr. Samuel McNabb, president of the National Football Player Father's Association and father of Donovan McNabb Philadelphia Eagles quarterback, with Paul Spicer, formerly Jacksonville Jaguars defensive end. 

Dr. Payton is a reliable and trusted business expert who sets up profitable relations with each client. Her strategic and structured thinking skills, along with strong leadership and motivational skills, help her meet the needs of her clients. She can solve analytical problems and excel in challenging deadlines and complex projects. She is renowned for her leadership and proactive work ethic. She works diligently and consistently in building and keeping a client base while providing informed and knowledgeable public relations services. She has a track record for pitching and securing media placements. She has been featured in national publications: Showcase Magazine, The Network Journal, Game Sports Magazine, and blog websites. In addition, she has been a public speaker and invited to several local and national radio/television broadcasts (Dr. Oz show/Fox29, CBS Philly, BET), podcasts, sports and entertainment seminars, and conference panels. In October 2017, Dr. Payton was chosen as an expert in small business at the 14th Annual Pennsylvania Women's Conference. She spoke alongside former First Lady Michelle Obama, and she spoke about the importance of developing an influential social media presence and implementing a crisis management strategy before a crisis occurs. In February 2018, Parisnicole was chosen, nominated, and honored as one of Philadelphia's Top 100 Professionals. 

Dr. Payton's areas of expertise include professional certificates in event and sports management, media relations, image consulting, crisis prevention, social media management, crisis management, and community relations. She has earned an Associate in Arts in Business from Community College of Philadelphia, a Bachelor of Business Administration in Management from Strayer University, a Master of Business Administration in Marketing, and a Master of Education in Educational Management. In July 2019, Parisnicole was recognized as an academic scholar at Walden University, was inducted into the National Society of Leadership and Success Organization, www.nsls.org, and was appointed a Sigma Alpha Pi member. In August 2021, she obtained a Doctorate in Business Administration with a specialization in Leadership from Walden University. As of date, per the Public Relations Society of America (PRSA), http://www.prsa.org, Dr. Payton is the first public relations professional who holds a doctorate in the sports and entertainment industry. 

WORDS FROM the OF RECOMMENDATIONS

Johnathan Wynn, Former NFL Player (Detroit Lions): “Parisnicole is a savvy business expert who works tediously in detail to build her clients’ platform. Our work together increased the visibility of my brand to a bigger platform for media exposure. Her essential planning and strategic marketing garnered public attention using Instagram engagements. As a result, professionals and business associates got to know my brand, bridging my purpose with similar events of community outreach." 

Melanie Few, Founder and Creator of the NFL Super Bowl Gospel Celebration: "Each year, Parisnicole continues to extend herself over and beyond with strong organizational skills, showing tireless efforts and due diligence in aiding with NFL players’ preparations for press conferences, red carpet interviews, and recruiting current and former NFL players to join the NFL Players Choir rehearsals and performances. She brings a wealth of personalized relationships with current and retired NFL players." 

George Visger, Former NFL Player (San Francisco 49ers, Super Bowl Champion XVI): “Ms. Payton has a proven track record working with former NFL players. Her business contacts and excellent reputation allow her access to a few venues from which most public relations companies are excluded. She has tremendous knowledge not only of the business end but also of the sport she is representing. She can increase brand awareness as well and quickly as any PR company I have worked with in the past.”Say something interesting about your business here.